• Danielle Honger

Get The Inside Scoop On Mama Dolce's One Year Anniversary


It's been an eventful first year for Mama Dolce. As a full-time lawyer turned ice cream maker Jane shares the story so far and what the future holds



She definitely understands the struggles when it comes to enjoying ice cream, so she decided to create a luxury, free-from ice cream for everyone to enjoy, irrespective of allergens. Today marks Mama Dolce’s first birthday and there are many reasons to celebrate! We spoke to Jane our founder to gain more behind the scenes access.


So, when starting your own business, what are the first steps you should take?


Before anything could begin, I had to research. I researched everything about running a new business, the rules, regulations, competitors, anything I could think of. As I was looking to produce a dessert free-from the main allergens, I needed to look into aspects of food production such as; new product development, product registration and flavour profile. Ensuring our ethos and core message were being reciprocated in the final product was also key to me. It’s important to remember that being employed and starting your own business are two different things.



What have been the biggest challenges you faced?


I would say one of the hardest challenges was sourcing the right manufacturers. It took me nine months to find the right one that worked within our allergen requirements. Shortly after, the process of packaging the products came with some complications due to COVID. This delayed sending out our products considerably. As daunting as it was, it was essential to help us think creatively to solve any challenges and to keep our supporters up to date. Every start up comes with challenges but overcoming those challenges shows your supporters how resilient you are.





Recapping over the crowdfunding process


The crowdfunding journey has been imperative to our success. It's been amazing to see the progress we've made as a team. During the lockdown, starting a business was challenging, to say the least, but we decided to move forward and start our crowdfunding campaign. It took a lot of researching, planning and executing to ensure we provided our supporters with the correct information to guarantee a successful delivery. Everyone was overwhelmed and grateful that we exceeded our target and raised £16,074! This meant finally our ambitions of producing and distributing ice cream tubs to our supporters became a reality.



How have the volunteers or Kickstart Scheme helped build your business?


It feels amazing to have a wonderful team behind me, ensuring everything runs smoothly. It's a bonus that I’m able to help those who need to kick start their career or skills in a specific field, it’s very rewarding! I find it so refreshing getting a new set of eyes on the team, to voice ideas or tips they believe would help elevate Mama Dolce, we honestly learn something new from each other every day.




What does inclusivity mean to you?


The message becomes bigger than just selling ice cream. With all the partnerships and featured rising stars, we really enjoy seeing everyone's journey. Now more than ever, it's important to show representation within every field and support one another. We're very happy to help push businesses forward, giving them more exposure


Looking back on the year we've had, it's wonderful to see the process we've made!


As a team we continue to come up with new innovative ways, to spread our core message to new followers. It is important to remember that it's a process and Rome wasn't built in a day. To finally see the labels in person is a surreal moment, after several meetings and discussions with our in-house graphic team. To see the product come together reminds us how far we've come and excites us for what's ahead.



free-from, with love x


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